Why am I required to share my history in order to access Passport?

PBS and THIRTEEN are working together to bring this benefit to our members and it is necessary for these two organizations to pass viewing history data to each other and to certain service providers (e.g. our member database host) to provide this service. This viewing data may be used to help us better understand viewing habits and to customize and improve your viewing experience. It will not be sold or otherwise made public.

We are required by law to get your consent to share your viewing history data with these parties in accordance with the Video Privacy Protection Act. You consent lets us work together with PBS and our vendors to provide the THIRTEEN Passport service to you. Be assured that we take our members’ privacy very serious. You can view our complete Privacy Policy here.