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WASHINGTON, Feb. 22 /PRNewswire-USNewswire/ — The Corporation for Public Broadcasting (CPB) today announced the appointment of David Liroff as Senior Vice President, System Development and Media Strategy. Liroff comes to CPB from WGBH in Boston, Massachusetts where he has held the position of Vice President and Chief Technology Officer since 1995. At CPB, he will oversee CPB initiatives including: system strategy and policy development, audience- based research, implementation of station grant policy and strategy, and investments in new technologies.

“David brings an extraordinary wealth of knowledge and senior management experience in public broadcasting and new media,” said CPB president and CEO Patricia Harrison. “We are thrilled to have such a remarkable individual help guide CPB on behalf of the stakeholders of public broadcasting.”

“David has made enormous contributions to WGBH and to the public broadcasting system,” said WGBH president Henry Becton, Jr. “We have benefited greatly from his expertise and sound guidance on a range of issues from technology to strategy and policy. We’ll miss David at WGBH, but we are delighted that the entire system will now have the benefit of his wisdom.”

Over the course of his tenure with WGBH, David Liroff has been responsible for production services, engineering, information technology, telecommunications, digital asset management, audience research, broadcasting, creative services, membership, major gifts and capital campaign fundraising, local program and national “how-to” program production, and for overseeing WGBH’s transition to digital production and broadcasting. …more