A look at some of the Real Mad Men and Women of Madison Avenue of the 1960s and the famous ad campaigns they worked on.

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Amil Gargano. Photo courtesy of Amil Gargano.

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Roy Eaton.

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Bill Bernbach. Photo courtesy of The One Club.

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David Lubars.

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David Ogilvy. Photo courtesy of The One Club.

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David Sable.

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George Lois. Photo courtesy of George Lois.

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Jane Maas. Photo courtesy of Jane Maas.

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Gerry Graf.

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Jerry Della Femina. Photo courtesy of Jerry Della Femina.

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Len Sirowitz.

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Paula Green. Photo courtesy of Paula Green.

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Tham Khai Meng.

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Barbara Lippert.

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Mary Wells Lawrence.

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Rosser Reeves.

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Randall Rothenberg.
Campaigns:
Rosser Reeves: M&M
Amil Gargano: Volvo; Hertz; Fiat
Paula Green: Avis, ILGWU
Mary Wells Lawrence: Branniff, “Plain Plane”; Alka Seltzer, “Whole Thing”; I Love New York
Tham Khai Meng: Return of Ben Ali
Len Sirowitz: VW Snowplow
Jerry Della Femina: Meow Mix; Blue Nun; Joe Isuzu
Jane Maas: Maxim; I Love New York
Gerry Graf: Ragu; Kayak.com; Little Caesar’s
George Lois: Xerox, Branniff, MTV, I Want My Maypo
David Ogilvy: Schweppes; Hathaway
Bill Bernbach: Volkwagen; Alka Seltzer
Roy Eaton: Yuban; Sugar Crisp