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City For Sale

Joseph Perello is New York City's Chief Marking Officer, the first to hold that title. He was appointed by Mayor Bloomberg to develop promotional deals between private companies and New York City, and his first agreement was a multimillion dollar deal with Snapple. Rafael Pi Roman sat down with Mr. Perello to find out more about the future of branding in New York.

Will we soon be picnicking in Duracell Battery Park? Or catching trains at Bic Penn Station?
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Thirteen WNET New York