Today The WNET Group, the nonprofit parent company of THIRTEEN, launched its new brand identity and new tagline: “Media Made Possible by All of You,” to convey that its efforts are made for, with and possible by the public.
The WNET Group (formerly WNET) creates inspiring media content and meaningful experiences for diverse audiences nationwide. In addition to THIRTEEN, The WNET Group is also parent to WLIW21, and Long Island’s only NPR station WLIW-FM, as well as THIRTEEN PBSKids, WLIW World and Create; ALL ARTS, the arts and culture media provider. The WNET Group also operates NJ PBS, New Jersey’s statewide public television network, and newsroom NJ Spotlight News.
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Through its legacy broadcast channels, new broadcast endeavors, websites, social media platforms, apps and events, the institution serves diverse audiences and communities nationwide. The rebrand establishes The WNET Group as a family of brands from a trusted source with a shared commitment to the public it serves and all those who support its mission.
“Our name is changing but our core values remain the same: to tap into the power of media to educate, inform, entertain and inspire as many people as possible,” said Neal Shapiro, President and CEO of The WNET Group. “The WNET Group will build on that foundation while acknowledging that it is our public that makes all we do possible.”