When the arts mean business, profile in FORDHAM magazine

May 14th, 2013

The Business of the Performing Arts in the 21st Century, sponsored by Fordham and taught at the Juilliard School’s Lincoln Center campus, is a 14-week plunge into the business realities of the institutions that populate and profoundly influence the American cultural landscape—from the Metropolitan Opera and the New York Philharmonic on down to the smallest regional dance and theater companies. Baker’s goal isn’t to depress his hopeful audience, he says, but rather to inspire them to beat the odds by understanding the industry they’re entering. [full article]