Media News Briefing for Monday, May 9th

May 9th, 2011

In Its Current Form, The Internet Do-Not-Track Policy Would Put the Choice in Consumers’ Hands. In recent months marketers have been concerned about the potential negative economic effects of do-not-track mechanisms, in particular the limiting effect that such mechanisms would have on their abilities to market effectively online. By mandating that consumers be given the option to opt-out of being tracked by marketers, policy makers are offering a democratic approach to the issue. LATIMES

A Look at AOL’s CEO, Tim Armstrong’s, Efforts to Redevelop The Company’s Web Presence NYTIMES

In the U.K., Journalists May Not Be Able to Tweet Without Regulatory Oversight. The U.K.’s Press Complaints Commission’s regulations, which apply to newspapers will be carried over to journalists’ twitter feeds. PAIDCONTENT

The Project for Excellence in Journalism Offers an Up-To-Date Review of How People Are Finding Their News Online. Google ‘remains the primary entry point’, and trends imply that for most sites, users visit only a few times per month. The review can be found on the PEJ site: PEJ