WNET’s “Chasing the Dream” and Tumblr Join Forces To Explore Issues Presented in “My Everyday Hustle” — The Original Digital Series Profiling Everyday People in Everyday Jobs

Posted: August 21, 2017

WNET’s “Chasing the Dream” and Tumblr Join Forces To Explore Issues Presented in “My Everyday Hustle” — The Original Digital Series Profiling Everyday People in Everyday Jobs

NEW YORK, NY, August 18, 2017 — Chasing the Dream, WNET’s multi-platform initiative on poverty and opportunity, and Tumblr are launching a campaign on Monday, August 21, to create a conversation around the issues presented in My Everyday Hustle, a five-part original digital series that debuted on the Chasing the Dream website on July 14. It was announced today.

Shot in New York City, My Everyday Hustle, offered five first-person accounts revealing the struggles and successes exploring the challenges of New Yorkers who support themselves and their families in jobs that are often overlooked.

Chasing the Dream is teaming up with Tumblr for a Sponsored Day activation that drives to THIRTEEN’s Tumblr page where the community will be encouraged to share their own stories with the prompt: “What’s Your Everyday Hustle?”

Throughout the day, Chasing the Dream will be engaging with users, re-blogging community responses, and sharing episodes from the series that featured – dog walker Nadir Samara; street cart vendor Walid Abdelwahab; on-demand driver Cecilia Brentlinger; courier Daniel Rodriguez; and subway performer, Heidi Kole.

“We are pleased to be collaborating with Tumblr on using this series to create a larger conversation about the daily hustle of everyday people. These stories are vital to understanding what is happening today with our American Dream of striving for a better life,” said Geraldine Moriba, Executive Producer, “Chasing the Dream.”


Chasing the Dream: Poverty & Opportunity in America –

My Everyday Hustle



“The Dog Walker”

  • Ever wonder how dog walkers manage those enormous packs of dogs, let alone support themselves? Meet Nadir Samara, a New York City dog walker who makes more money walking dogs in Brooklyn than he did working for an insurance company in Philadelphia. A recent college graduate, Nadir’s “everyday hustle” means walks during the day, rain or shine, so that he can work on film projects — his true passion — at night and support himself.


“The Street Cart Vendor”

  • There are an estimated 10,000 street food vendors in New York City, many of whom are immigrants. Walid Abdelwahab is one of them. His “everyday hustle” is working long hours cooking and selling food from a cart in Manhattan to support his family. He also confronts constant challenges that come along with vending on New York City’s streets, from long hours to obstacles deliberately placed on “his” piece of sidewalk. If he can’t work, he can’t feed his family. Yet for him, it’s all part of his American Dream.


“The On-Demand Driver”

  • On-demand drivers are becoming a vital and sometimes controversial part of every American city. But these drivers face challenges in their “everyday hustle.” from road rage, to personal safety issues, to low pay. Cecilia Brentlinger came to New York from Peru in search of a better life for her son.  She started working as an on-demand driver for the freedom of determining her own hours, but quickly learned this flexibility comes at a price.


“The Courier”

  • Weaving and whizzing through traffic, bike couriers are synonymous with a thriving city. In a world where practically everything is “on-demand,” they contribute vitally to delivering things almost Twenty-one-year-old Daniel Rodriguez loves being a bike courier, but he relies on tips to supplement his hourly wage of $11. Still living at home in the Bronx, he gives half of his earnings to his mother to pay bills, but will he be able to save enough to finish college and start his dream career?


“The Subway Performer”

  • While millions of New Yorkers ride the subway to work, Heidi Kole is already at work busking. Despite the tough crowds and the dangers, Heidi’s “everyday hustle” means singing her heart out. She competes with trains and cellphones for your ear — and your donations. But does she make enough to get by?


The five individual episodes of My Everyday Hustle have been packaged into a half-hour program and will air tonight, Friday, August 18 as a MetroFocus Special at 5 p.m. on WLIW21; 5:30 pm on NJTV; and 6 p.m. on THIRTEEN.

My Everyday Hustle was produced by: Geraldine Moriba, Executive Producer; Hazel Gurland-Pooler, Producer; Maya Navon, Associate Producer; Julie Florio, Videographer and Editor; Andrew Robertson, Videographer and Editor; and Ed Hersh, Programming Consultant.

Chasing the Dream: Poverty & Opportunity in America is WNET’s multi-platform public media initiative providing programming on poverty, income equality, and opportunity. Since 2015, the initiative has produced reports, including news segments, documentaries, and radio and digital stories. These stories have been seen by a cumulative 14.7 million viewers on television alone and the Facebook postings have had over 3.5 million impressions.

Major funding for Chasing the Dream: Poverty & Opportunity in America is provided by The JPB Foundation. Additional funding is provided by Ford Foundation.


About WNET
WNET is America’s flagship PBS station and parent company of THIRTEEN and WLIW21. WNET also operates NJTV, the statewide public media network in New Jersey. Through its broadcast channels, three cable services (THIRTEEN PBSKids, Create and World) and online streaming sites, WNET brings quality arts, education and public affairs programming to more than five million viewers each week. WNET produces and presents such acclaimed PBS series as Nature, Great Performances, American Masters, PBS NewsHour Weekend, Charlie Rose and a range of documentaries, children’s programs, and local news and cultural offerings. WNET’s groundbreaking series for children and young adults include Get the Math, Oh Noah! and Cyberchase as well as Mission US, the award-winning interactive history game. WNET highlights the tri-state’s unique culture and diverse communities through NYC-ARTS, Theater Close-Up, NJTV News with Mary Alice Williams and MetroFocus, the daily multi-platform news magazine focusing on the New York region. In addition, WNET produces online-only programming including the award-winning series about gender identity, First Person, and an intergenerational look at tech and pop culture, The Chatterbox with Kevin and Grandma Lill. In 2015, THIRTEEN launched Passport, an online streaming service which allows members to see new and archival THIRTEEN and PBS programming anytime, anywhere: www.thirteen.org/passport.