WNET Elevates Two Executives

Posted: October 28, 2013

WNET Elevates Two Executives


John Servidio named Vice President, Subsidiary Stations; General Manager, NJTV


Diane Masciale appointed General Manager, WLIW21; Executive Producer, WLIW21 Productions


October 28, 2013 – WNET, parent company of New York’s public television stations THIRTEEN and WLIW21 and operator of NJTV, announced the promotions of John Servidio to the position of Vice President, Subsidiary Stations; General Manager, NJTV and Diane Masciale to the position of General Manager, WLIW21; Executive Producer, WLIW Productions.


Previously, Servidio served as General Manager of WLIW21 and General Manager of NJTV. In his new role, Servidio will oversee the strategic direction of subsidiary stations NJTV and WLIW21.  He will also continue to serve as General Manager of NJTV, managing day-to-day operations of the station.


“John was instrumental in launching and nurturing NJTV into a thriving local station, delivering more local content than ever to all corners of the state, including new series and an excellent week-nightly news broadcast – all while keeping the station in the black financially,” said Neal Shapiro, President and CEO WNET.  “John will ensure that WNET’s subsidiary stations continue WNET’s on-going commitment to presenting the topics and issues most important to the New York Metro-area community.


Masciale was previously Executive Producer of WLIW productions.  In her new role as General Manager, WLIW21; Executive Producer, WLIW Productions, Masciale will be responsible for date-to day operations of WLIW21 and will continue as Executive Producer of WLIW productions like MetroFocus and Treasures of New York, as well as the MMG Arts Initiative, which is delivering high-quality arts programming to PBS stations across the country.  Masciale will report to Servidio.


“In her tenure as Executive Producer of WLIW productions, Diane has managed an explosion of new, high-quality content,” says Shapiro.  “We are pleased to see this native of Long Island take the helm of the country’s 4th largest PBS station.”



About WNET
In 2013, WNET is celebrating the 50th Anniversary of THIRTEEN, New York’s flagship public media provider. As the parent company of THIRTEEN and WLIW21 and operator of NJTV, WNET brings quality arts, education and public affairs programming to over 5 million viewers each week. WNET produces and presents such acclaimed PBS series as NatureGreat PerformancesAmerican MastersPBS NewsHour WeekendCharlie Rose and a range of documentaries, children’s programs, and local news and cultural offerings available on air and online. Pioneers in educational programming, WNET has created such groundbreaking series as Get the MathOh Noah!  and Cyberchase and provides tools for educators that bring compelling content to life in the classroom and at home. WNET highlights the tri-state’s unique culture and diverse communities through NYC-ARTSReel 13NJ Today and MetroFocus, the multi-platform news magazine focusing on the New York region. WNET is also a leader in connecting with viewers on emerging platforms, including the THIRTEEN Explore iPad App where users can stream PBS content for free.







Daine Masciale, General Manager, WLIW21; Executive Producer, WLIW21 Productions. Photo credit: WNET/ Joseph Sinnott

John Servidio, Vice President, Subsidiary Stations; General Manager, NJTV. Photo Credit: WNET/ Joseph Sinnott