WNET Elevates Kellie Castruita Specter to Chief Marketing and Engagement Officer
WNET, parent company of New York’s PBS stations THIRTEEN and WLIW21 and operator of NJTV, has announced the promotion of Kellie Castruita Specter to the position of Chief Marketing and Engagement Officer, effective immediately.
Specter has worked in a variety of roles, since joining WNET in 1998, most recently serving as Senior Director of Communications and Marketing, where she managed all aspects of internal and external communications, program and institutional publicity, branding, marketing, editorial services and research.
Now a member of the senior management team, Specter will take on an expanded role, as she continues the oversight of all Marketing and Communications activities, as well as other audience and community engagement responsibilities for WNET’s content and initiatives.
“Kellie’s expertise in media, communications and marketing has been a tremendous asset to WNET,” said Neal Shapiro, President and CEO of WNET. “She is passionate about WNET’s mission and she will play a key role in creating and overseeing strategies to engage our various communities with quality content and services.”
WNET is America’s flagship PBS station and parent company of THIRTEEN and WLIW21. WNET also operates NJTV, the statewide public media network in New Jersey. Through its broadcast channels, three cable services (THIRTEEN PBSKids, Create and World) and online streaming sites, WNET brings quality arts, education and public affairs programming to more than five million viewers each week. WNET produces and presents such acclaimed PBS series as Nature, Great Performances, American Masters, PBS NewsHour Weekend, Charlie Roseand a range of documentaries, children’s programs, and local news and cultural offerings. WNET’s groundbreaking series for children and young adults include Get the Math, Oh Noah! and Cyberchase as well as Mission US, the award-winning interactive history game. WNET highlights the tri-state’s unique culture and diverse communities through NYC-ARTS, Reel 13, NJTV News with Mary Alice Williams and MetroFocus, the daily multi-platform news magazine focusing on the New York region. In addition, WNET produces online-only programming including the award-winning series about gender, First Person, and an intergenerational look at tech and pop culture, The Chatterbox with Kevin and Grandma Lill. In 2015, THIRTEEN launched Passport, an online streaming service which allows members to see new and archival THIRTEEN and PBS programming anytime, anywhere: www.thirteen.org/passport.