Mark Roy Joins The WNET Group as Director of Communications
(New York, September 8, 2021) – The WNET Group, home to New York’s PBS stations THIRTEEN and WLIW21, and operator of New Jersey’s statewide public television network NJ PBS and NPR station WLIW-FM, has announced the appointment of Mark Roy to the position of Director of Communications, effective September 9.
In this role, Roy will be responsible for shaping institutional messaging and developing efforts to inform and engage The WNET Group employee, trustee and funder base, as well as creating strategic communication plans and supporting infrastructure to advance The WNET Group’s business objectives. He will report to Kellie Castruita Specter, Chief Marketing and Engagement Officer.
Roy brings more than two decades of marketing and communications experience to the organization. Prior to joining The WNET Group, Roy served as Director of Media Relations for Duane Morris LLP, where he led marketing and public relations strategies to launch the firm’s strategic plan.
Roy also has extensive experience in executive coaching and business development. He is the founder and principal at Breakthrough Consulting Group LLC where he helps clients achieve goals through actionable, time-bound steps. He also works as a leadership coach for the digital learning and leadership platform, Torch.
Previously Roy was Vice President, Business Communications for Thomson Reuters where he led a global team that provided all internal and external communications for the legal business of the organization. He has held several communications roles at global professional service firms and made history in the non-profit sector while leading public relations campaigns for marriage equality lawsuits across the country.
Roy received his Master of Business Administration from Baruch College, City University of New York and his Bachelor of Arts from University of California, San Diego. He also holds a certificate in Leadership Coaching for Organizational Performance from Rutgers University.
About The WNET Group
The WNET Group creates inspiring media content and meaningful experiences for diverse audiences nationwide. It is the community-supported home of New York’s THIRTEEN – America’s flagship PBS station – WLIW21, THIRTEEN PBSKids, WLIW World and Create; NJ PBS, New Jersey’s statewide public television network; Long Island’s only NPR station WLIW-FM; ALL ARTS, the arts and culture media provider; and newsroom NJ Spotlight News. Through these channels and streaming platforms, The WNET Group brings arts, culture, education, news, documentary, entertainment and DIY programming to more than five million viewers each month. The WNET Group’s award-winning productions include signature PBS series Nature, Great Performances, American Masters, PBS NewsHour Weekend and Amanpour and Company and trusted local news programs MetroFocus and NJ Spotlight News with Briana Vannozzi. Inspiring curiosity and nurturing dreams, The WNET Group’s award-winning Kids’ Media and Education team produces the PBS KIDS series Cyberchase, interactive Mission US history games, and resources for families, teachers and caregivers. A leading nonprofit public media producer for nearly 60 years, The WNET Group presents and distributes content that fosters lifelong learning, including multiplatform initiatives addressing poverty, jobs, economic opportunity, social justice, understanding and the environment. Through Passport, station members can stream new and archival programming anytime, anywhere. The WNET Group represents the best in public media. Join us.