Television commercials are probably as good an indicator of a society’s cultural health as any. And anyone looking for proof of the cachet that opera once maintained in American life would do well to consider these commercials, which Rice Krispies ran in the 1960s. To a certain generation of opera goers, these hilarious vignettes probably imparted a degree of prestige and brand loyalty that companies — Texaco, for one particularly painful example — used to consider incomparably positive P.R.
I’d never seen these clips until someone passed them along as YouTube fodder a few weeks ago; but I’ve come to love the bizarre combination of high and low culture that seems plainly an anachronism compared to the current world of advertising. read more
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