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When the Sierra Club Saved the Grand Canyon

In the late 1960s, the Sierra Club's fight to save the Grand Canyon from dams was met by retaliation by the IRS. Between the Sierra Club's advertising campaign and the involvement of the IRS, public opinion was galvanized to protect the Grand Canyon. This video is an excerpt from American Masters: A Fierce Green Fire, premiering on PBS on Earth Day, April 22, 2014.
Aired: 4/23/2014 | 0:03:17

Upcoming American Masters Air Dates

  • THIRTEEN August Wilson: The Ground On Which I Stand Sunday, Apr. 26 12:30pm
  • THIRTEEN A Fierce Green Fire Monday, Apr. 27 3:00am
  • THIRTEEN August Wilson: The Ground On Which I Stand Monday, Apr. 27 4:00am
  • THIRTEEN Charles & Ray Eames: The Architect and the Painter Friday, May. 1 4:00am
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