Hudson Stoddard joined THIRTEEN in 1965 as the head of development. Stoddard set the precedent of public television asking the public for their support and helped create pledge breaks. He conceived viewer “give-a-ways” (such as the iconic tote bag), the Friends of THIRTEEN entity, as well as the ability to become a member of the station. Stoddard also dreamt of having a public television studio at Lincoln Center, which eventually became a reality. He eventually left THIRTEEN in 1987 to become more focused on community and volunteer activities.