Sign, Sealed, Delivered

November 26, 2012 at 2:01 pm

Iconic. Minimalist. Formal. All of these terms describe the subway’s most identifiable characteristic: Its signs—something Trevor MacDermid knows a thing or two about. A web designer living in Brooklyn, MacDermid is the founder of Underground Signs, a company founded two years ago that creates custom transit signs according to the MTA’s standards. In this film, MacDermid shares his hypothesis on why New Yorkers are so emotionally attached to these slabs of metal with white Helvetica letters splayed against a black background.

Trevor MacDermid has a licensing agreement with the Metropolitan Transit Authority to create his custom-made signs. Video by Elizabeth Ladzinski with additional camera by Corey Crago.

Elizabeth Ladzinski is a visual journalist and Southern transplant inspired by the social impact of documentary film and photography.

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Mutual of America

Funders

MetroFocus is made possible by James and Merryl Tisch, Judy and Josh Weston, Bernard and Irene Schwartz, Sue and Edgar Wachenheim III, the Cheryl and Philip Milstein Family, Rosalind P. Walter, The Dorothy Schiff Endowment for News and Public Affairs Programming, the Corporation for Public Broadcasting, Jody and John Arnhold, the Robert C. and Tina Sohn Foundation, the Metropolitan Media Fund, Laura and Jim Ross and Shailaja and Umesh Nagarkatte. Corporate funding is provided by Mutual of America, your retirement company.
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