Just My Type: A Book about Fonts,” tells the town’s little-known history of typography.
The signs on the subway system? Helvetica. The hackneyed “I Heart NY” logo? American Typewriter.
New York has always been a city of bold-faced names, whether in newsprint or neon.
The city is loud, so the letters must be loud too — and instantly recognizable.
MetroFocus asked this “font-ain” of knowledge for a guided tour of the city’s most ubiquitous typefaces.
Click the images below for the story behind the fonts: