About Inside Thirteen

I started this blog to establish an open dialogue with Thirteen viewers. I will use this space to tell you what’s happening here and to respond to your comments and questions. This is your station, too, so please let me know what you think.
Neal Shapiro


About Neal Shapiro
President and CEO, Thirteen/WNET New York

Neal Shapiro is an award-winning producer and news executive, with a 25-year career spanning print, broadcast, cable, and Internet media.

He joined Thirteen/WNET as president in February 2007. On February 4, 2008, he became president and chief executive officer of the company.

During his first year at Thirteen, Shapiro launched a number of innovative programs and projects. In September, 2007, Shapiro created The New York War Stories Project to coincide with The War – A Film by Ken Burns. The project consisted of two highly acclaimed documentaries, one featuring content created by viewers, a companion Web site where World War II veterans uploaded videos and stories about their experiences during the war, and an educational outreach component. In early 2008, he launched Reel 13, a weekly on-air/online showcase for classic, short and independent films, which also incorporates user-generated content and audience participation. He also oversaw the production of The Jews of New York, a local companion to the national PBS series The Jewish Americans.

Before coming to Thirteen, Shapiro was president of NBC News from June 2001 to September 2005, where he oversaw the global operations of NBC Universal’s top-ranked news division, leading the number-one-rated news programs in every day part: Today in the morning, NBC Nightly News in the evening and Meet the Press on Sunday morning. He also oversaw Dateline NBC, which, at the time, was the most-watched and most-honored news magazine on television.

From 1993 to 2001 Shapiro was executive producer of Dateline NBC, which would become the most honored newsmagazine on television, with awards including 32 Emmys, 31 Edward R. Murrow Awards, three George Foster Peabody Awards, and numerous other awards.

On cable, Shapiro oversaw the news operations of MSNBC and developed Countdown with Keith Olbermann and Scarborough Country with Joe Scarborough. He leveraged cross-platform news division resources to benefit MSNBC, CNBC, NBC’s Spanish-language network, Telemundo, and the NBC owned and operated stations. He also created NBC News Productions, which produces programming for many cable channels, including A&E, Bravo, Court TV, Discovery, History, and Lifetime.

On the Web, Shapiro spearheaded a number of changes that helped make MSNBC.com the nation’s number one Internet news and information site. He expanded NBC News Radio, and began podcasts and cell phone reports.

Shapiro began his broadcast career in 1980 at ABC News, where he worked for 13 years. While at ABC, he received a George Polk Award, two Emmy awards and an Investigative Reporter and Editors award. He has taught journalism at Tufts and the Columbia Graduate School of Journalism.

He is married to ABC News Correspondent JuJu Chang. They have three sons and live in New York City.


About Thirteen/WNET New York
Thirteen/WNET New York is one of the key program providers for public television, bringing such acclaimed series as Nature, Great Performances, American Masters, Charlie Rose, Religion & Ethics NewsWeekly, Wide Angle, Stage on Screen, Secrets of the Dead, and Cyberchase – as well as the work of Bill Moyers – to audiences nationwide. As the flagship public broadcaster in the New York, New Jersey and Connecticut metro area, Thirteen reaches millions of viewers each week, airing the best of American public television along with its own local productions such as The Ethnic Heritage Specials, The Thirteen Walking Tours, New York Voices, and Reel New York. With educational and community outreach projects that extend the impact of its television productions, Thirteen takes television “out of the box.” And as broadcast and digital media converge, Thirteen is blazing trails in the creation of Web sites, enhanced television, CD-ROMs, DVD-ROMs, educational software, and other cutting-edge media products. More information about Thirteen can be found at: www.thirteen.org.