By Neal Shapiro, President and CEO
As someone who has spent much of his life as a television producer, I know that a well-timed cut can truly bring a program to life. Today a perfectly timed cut brought new life to our institution.
At a lively ceremony on the corner of Broadway and 66th Street in Manhattan, we officially inaugurated the WNET.ORG Studios at Lincoln Center, marking the beginning of an exciting new era in the history of public media in New York.
Our new, state-of-the-art glass-walled studio brings a new dimension and new public face to our work. From this showcase studio on the prestigious campus of Lincoln Center for the Performing Arts, we will create innovative, contemporary programming in the arts, public affairs and more. Programs produced at the WNET.ORG Studios at Lincoln Center will capture the energy of our city and deliver that excitement to our entire community and viewers nationwide.
For this morning’s official launch of the new facility, I was joined by WNET.ORG Board Chairman James Tisch, Chairman Emeritus Steven Rattner, Lincoln Center President Reynold Levy, New York City Comptroller John Liu and Councilwoman Gale Brewer.
Together we reflected on the nearly 50-year legacy of WNET.ORG, THIRTEEN and WLIW21 — our commitment to the arts, our vibrant and enduring partnership with Lincoln Center and our close ties to the community.
We also looked forward to the upcoming launch of our new current affairs series, Need to Know, which will be produced out of these studios, as will many of our programs – from SundayArts to Reel 13 and more.
With a flourish of trumpets performed by students from the Juilliard School, which is right next door, we grabbed hold of the largest pair of scissors I have ever seen, cut the ribbon.
Our new studios are a metaphor for who we are. We are public media. Now we can finally look out and see the people who make our work happen every day. And, finally, they can look in and see us at work making the programming they love so much.