Winter’s Eve at Lincoln Center

December 1st, 2009

By Daniel Allen, Community Engagement Coordinator, Friends of Thirteen

THIRTEEN volunteers, staff members, Cyberchase star Digit and Macaulay Honors College students bring holiday cheer to Lincoln Center.

Season’s Greetings! Last night, a group of volunteers, WNET.ORG staff, Macaulay Honors College students and Cyberchase celebrity Digit took to the streets outside of the THIRTEEN and WLIW21 Studio for Winter’s Eve at Lincoln Center, a holiday festival that included a tree lighting ceremony, live entertainment, food tastings, in-store activities and shopping around and about the colorful and vibrant neighborhood.

At the event, volunteers handed out over 2500 goodie bags stuffed with CD and DVD premiums, a THIRTEEN program guide and other treats like a Cyberchase pencil. Staff members answered questions about the station and asked folks to sign up for a raffle of other THIRTEEN give-aways.

For me, the best part was overhearing the reactions of passersby, not to mention seeing the excitement of children’s interactions with Digit. “Man, I love this, I LOVE this,” said one man after getting his gift bag. And a teenage girl: “I have a problem, I think I watch too much PBS.”

While it was great to see so many people carrying bags emblazoned with the THIRTEEN and WLIW21 logos, the most important part of last night was that people were talking about us. Many were unaware of the new studio but were very excited to hear more about it.

Sara Sanders, a Macaulay Honors College freshman at CUNY Baruch College had this to say about Winter’s Eve:

“The experience was very exhilarating. I helped pass out free gifts to many New Yorkers and appreciated meeting different residents of the neighborhood. I attended the festival last year and enjoyed it, but this year I had an entirely new experience. It was nice spreading the word of a company who provides great public media for the nation. The staff was also really friendly and helpful. Overall, it was a great experience and I highly recommend anyone to volunteer for THIRTEEN in the future!”

As our anticipation for the new studio builds, we hope that the community will share in that excitement. People love THIRTEEN, we can’t wait to show that we love them back!