New Chief, New Blog

February 4th, 2008

Thirteen blogger: Neal Shapiro, President

Dear Viewers,

I am delighted to let you know that starting today, I will be taking on the position of chief executive officer of Thirteen, completing the leadership transition that began when I became president of this great institution a year ago.

Bill Baker – the man who has become such an identifiable part of this amazing cultural institution in this great community of ours – will be stepping down after 20 remarkable years, and I am truly honored to succeed him.

It’s impossible to name all the contributions Bill has made during the past two decades. He transformed a regional public broadcaster into the flagship station in America. He oversaw the creation of some of the most respected programming in public television, including Charlie Rose, Religion & Ethics NewsWeekly, Wide Angle, Exposé, Cyberchase, New York Voices, and many more. He launched a whole range of digital channels, Web sites and powerful educational outreach projects, such as the annual Teaching and Learning Celebration. Thanks to Bill’s remarkable dedication to the mission of this beloved cultural landmark, we have an incredible foundation to take public television into an exciting new era of service to our community and the nation.

Bill is stepping down, but not going away. As president emeritus, he will continue to be a part of our work and you will certainly be seeing him from time to time. We are grateful for all he has done in the past, and all he will certainly contribute in the future.

As for me, this has been an exciting time. As someone with a network news background, the past year has been a tremendous learning experience for me. Every day has been an education, and I’m proud to say that I’ve already been able to put some of my ideas to work:

The New York War Stories Project, which took advantage of user-generated content to create a local multimedia event around Ken Burns’s epic documentary, The War.

Reel 13, our reinvented Saturday cinema showcase, which includes an exciting Web site where filmmakers can submit short films and audiences can vote for the one they want to see on Thirteen.

And stay tuned, because I’ll be making some more exciting announcements about our Web site very soon.

That’s a taste of the kind of innovation I’m working to bring to everything we do here at Thirteen. In the weeks and months to come, we’ll be rolling out many more new initiatives like these – initiatives that capitalize on all that is great about our city and our region, that reflect and celebrate our community, that provide powerful educational opportunities to people of all ages, and that bring new relevance and excitement to Thirteen’s venerable tradition of intelligence, integrity and quality.

One of the most important things I can do as chief executive of this public institution is to open strong lines of communication with Thirteen’s community of viewers and members. That’s why I’m launching this new blog here on Thirteen Online where I’ll be talking about issues affecting Thirteen and answering questions from viewers on a regular basis. Please feel free to let me know what’s working and what could be improved. Your input is one of the keys to our success.

This is a time of change here at Thirteen. And change means we’ll be making this great public broadcaster stronger and more vibrant. But I promise you that one thing will not change. Thirteen’s commitment to you remains unwavering. Thirteen is your public television station. It’s a unique source of programming – a unique form of media – that you make possible.

And if you’re not already a member, I hope you will consider joining the community of individuals who make such a vital contribution to our work. Your support will help ensure that Thirteen remains independent, uncompromised and dedicated to excellence.

On behalf of everyone here at Thirteen, thanks for joining our mission.

Neal Shapiro