
Today's television audiences always seem to be looking for something else. Fingers flying across their remotes, they spin through the channels, in search of... what? Something new? Exciting? Original? The television universe glitters with promises. But judging by the restless fingertips out there, those promises often go unfulfilled. And so the viewer keeps seeking, keeps clicking, keeps changing the channel. In a television cosmos ruled by ever-changing winds, Educational Broadcasting Corporation takes a different tack. The stations that make up EBC Thirteen/WNET, WLIW21, HD, Kids, World, and Create propose that the television experience shouldn't be about the viewer changing the channel. It should be about the channel changing the viewer. A tall order? Perhaps. But this year, we put our theory to the test. We did a little searching of our own among the toughest television critics in the business. And we also heard from the toughest critics not in the business public television viewers and partners.
What we found was a story worth telling. In the columns of the most respected television writers in the nation, in the letters of the most discriminating viewers in America, and in the words of our dynamic community partners, we discovered clear evidence that our philosophy is a valid one. Whether they were watching over the local airwaves or in far-flung markets where our productions make up the core of the national public television schedule they told us that our work made a real difference in their lives. Whether they were viewing our series, exploring our Web sites, taking advantage of our outreach projects, or partnering with us to improve the community, they explained how these channels helped them see the world in new ways.
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The story of EBCs 2003-04 year is not about numbers. Its about impact.
And when impact is truly meaningful, it comes through in the words of those who have felt it. In this annual report we let some of those eloquent words tell our story the story of those who were seeking something more from television... and found it through New York public television.
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