Posted: April 3rd, 2008
Designing New York’s Visual Identity

Pentagram has designed for the Metropolitan Opera, the New York City Ballet, and the Brooklyn Academy of Music; created packaging for Saks Fifth Avenue and the sign on the new New York Times Building; and conceived of everything from museum exhibitions to the cornerstone of lower Manhattan’s Freedom Tower. Join Museum curator Donald Albrecht and Pentagram partners Paula Scher, Michael Gericke, and Michael Bierut as they discuss what it takes to get the hottest assignments in the city. The event was held at the Museum of the City of New York.


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