This Month, Students From Juilliard are Travelling to Detroit for Detroit Arts Immersion 2011. This program brings the students together with abused and neglected youth in the city, and will be complemented by student performances. To learn more, visit the Detroit Arts Immersion blog.
Magazine’s as a ‘Shoppable Experience’: Hearst Focuses on Bringing Purchase Functionality to its Magazines. NYTIMES
Rupert Murdoch Suggests China Modify its Approach to its Burgeoning Film Market – Lower Barriers to Entry, Help Protect IP Rights. HOLLYWOOD REPORTER
Bloomberg LP Files Complaint Against Comcast. The media company wants Bloomberg TV to appear alongside other news networks in Comcast’s channel lineup, citing the FCC channel ‘neighborhooding’ provisions established in the recent Comcast/NBC Universal merger . Issues like this one are likely to become more prominent as different types of media organizations continue to converge, increasingly blurring the line between content producer and distributor. For more on this story: LATIMES
The Movie Industry Will Continue Strong Growth Through 2015, Analysts Predict. THR
Youtube Increases its Number of Advertisers by 100% ADAGE
Comcast and Skype Team Up to Deliver Video Calling via TV. NYTIMES
My presentation at CEIBS, April 2011
China already has more internet users (450 million) than America has people, even though just one-third of China is online. What will happen when the other two-thirds (890 million people more) get an internet connection?
This April, I went to Beijing to find out.
My hosts were the China Europe International Business School (CEIBS), and I was a presenter and attendee at the China Media Industry Forum. I gave a talk on the American media landscape, represented IESE Business School at the forum, and uncovered some remarkable trends and facts about the future of media in China:
1. Relaxed ownership rules?
The buzz in Beijing’s investor community is that the government will relax media ownership rules. Coupled with China’s booming $40 billion advertising industry (poised to overtake Japan’s as the global #2 after the US) the relaxed rules could significantly strengthen China’s ability to reach viewers, sell ads, and drive markets.
2. Microblogging is everywhere.
The public in general and the business community in particular are using microblogs to get past the state media’s official version of events. While microblogging can be an avenue to more insight and a unique, first-hand point of view, it seems that just about everyone in China is blogging, or about to be. That means information overload and anxiety about whose info to trust. But the consensus is that media with microblogging is better than without it.
3. A Chinese alternative to Bloomberg and Reuters.
Imagine investors around the world using data terminals, just like the Bloomberg models preferred on Wall Street, but made by CCTC-2, the financial news arm of China’s state media. That’s exactly what Guo Zhenxi, head of CCTC-2, hopes will someday happen. The newly launched TV station has captured 75% of China’s business community after just months on the air, and has ambitious plans to go multiplatform. They’ve got a long way to go before they’re anything like Bloomberg or Reuters, but this new company is worth watching.
4. No success without greater transparency.
I was amazed and pleased to hear outspoken criticism of China’s controlling stance towards its media. At the forum, advocates for business ethics called for greater transparency in business information, and announced a project to compile a “social responsibility index,” which will rank Chinese companies by how ethical and sustainable their practices are. Unless the government allows business and business media to be open and honest, say advocates, China has no real chance to compete and win in a global arena.
5. How to be a journalist in China’s new media landscape.
When an audience of aspiring reporters asked how to break into and succeed in journalism, Liu Shui, Editor in Chief of Phoenix New Media, gave a reply you’d hear in any country: expect low pay and steep competition, and be prepared to muster near fanatical devotion to success. The biggest asset for any aspiring journalist, according to Shui, is a broad education and a wide reading list that includes books as well as blogs. Shui’s reply and the sheer number of people in the room made it feel just like a gathering of journalistic hopefuls in the US and Europe, and that can only be a good thing for China.
6. China’s Coming Entertainment Boom.
Opening the door even a little to private entrepreneurship in media could unleash the wealth of talent and showmanship I saw on display during my time in Beijing. The two-day Media Industry Conference was slick and captivating, and the technology in use was no different than what you might find at a media conference in the US. If the 2008 Olympic opening ceremony is any indication of how big the Chinese can think, and if their decade long dash to global #1 in manufacturing is any indication of their tenacity and follow-through, it’s wise to be on the lookout for Beijing’s answer to Hollywood. It may be coming sooner than you think.
In general, I was highly impressed by the conference, and by my hosts. CEIBS ranks near the top of Chinese business schools, and, based on my experience at the forum, it’s one of the best business schools anywhere.
Many Prominent TV Personalities are Moving to the Web, Creating Their Own Shows and Web Portals. NYTIMES
Print Revenue Drops Again, 9.5 Percent in First Quarter of 2011 According to NAA Report. MEDIA BISTRO
NBC Universal Lands U.S. Rights to Broadcast Olympics – Until 2020. TVBYTHENUMBERS
French TV Council Bans Mention of Social Networking Sites on News Programming. The council stated that mentioning site names like Facebook and Twitter during news broadcasts constitutes ‘covert advertising’ and violates the country’s communications policies. BBC
FCC to Release Report on Future of Media on Thursday - According to the Wall Street Journal, the report only contains ‘minor suggestions for rule changes’. WSJ
Apple Relaxes its Magazine Subscription Rules, Allowing Publishers to Sell Subscriptions Intended for iPads, iPhones on Their Own Sites. NYTIMES
Take a Look at Nielsenwire’s Report on American Teens – They watch less tv than the general population, and are spending less time on their home computers. NIELSENWIRE
Columbia’s Journalism School Held a Panel Discussion on the FCC’s Report About the Future of the Media, ‘Information Needs of Communities’. You can read a review of the event here: COLUMBIA JOURNALISM REVIEW The FCC report is available on their site: FCC.GOV
As Copyright Concerns Continue, Youtube Adds Creative Commons. The move to clarify what video can be re-edited and reused by site visitors may be part of a larger initiative by Youtube as it expands into a hub for premium video content from Hollywood movies to high-end user generated video. NYTIMES
Ad Revenue Up for Canadian TV Networks. VARIETY
Many Newspapers With Circulation Under 25,000 Are Charging for Some Online Content. MEDIAPOST
Google’s Newspaper Digitization Project Coming to An End as it Shifts Focus DIGITALTRENDS
CBS’s Leslie Moonves Expresses Little Confidence in Hulu, Despite its increasing Popularity Online. VARIETY
CISCO: Online Video Viewing Will Double by 2015. LATIMES
Major and Mini-Major Movie Studios Continue to Embrace Online Streaming Sites. THR has reported that Hulu has struck a deal with Miramax to stream a large number of popular movies from its catalog. Miramax’s recent, similar deal with Netflix signals that Hulu isn’t bothered by a lack of content exclusivity, which has been key to its business model since its inception in 2007. THR
Jan Wenner, Publisher of Rolling Stone Magazine Speaks Out Against Digital Magazine Subscriptions. He notes that iPad subscriptions and digital magazines are a “small additive” and not the future of the magazine business – at least not the near future. AD AGE, LATIMES
Web Video Stars Sign Deal With Blip.tv. TECHCRUNCH
PBS’ Promotional Model Shifts – Will Now Include More Promotional Breaks, During Programming NYTIMES
U.K.’s Daily Mail On Track for 70 Million Unique Visitors in May, Possibly More Than Nytimes.com YAHOO
Are Cell Phones Carcinogenic? Experts from a World Health Organization agency in Lyon, France, Reveal a New Study Which Points to Yes. WASHINGTON POST
Comcast’s New Venture Capital Fund, Comcast Ventures, Set Up Acquire New Media Properties. Although acquiring new media properties is nothing new for the media giant, the new fund of 750M will focus on early to late stage media businesses. LATIMES
Nielsen Studying Brain Waves? The media and consumer measurement company now owns a brainwave measurement company, Neurofocus, and this may reflect a marked change in how information gathering in areas like audience metrics and consumer response are generated. NYTIMES
Young People are Watching Less TV Year Over Year. 18-49 year-olds are watching television 2.7 percent less than they were in 2009. AD WEEK
Piracy Bill Passed by Senate Committee. Today, the U.S. Senate’s Judiciary Committee approved the Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act. Read more at THR
SONY has yet more trouble protecting customer data, or even figuring out all of the different places its customer data is stored. The future of privacy in the digital age is skewing more toward personal rather than corporate responsibility. How we will all manage our precious personal info online when the only person you can really trust with your data is you? BOINGBOING
If you think that working in a technical specialty behind the camera is a good, stable career path in the movie business, think again. VFX (“visual effects”) experts, responsible for the dazzling images that pack theaters across the globe, are reportedly underpaid and overworked, just like the rest of us. THR
Major PBS Broadcaster in Orlando Ending PBS Contract - Public Television Broadcasts in the Area Will be Picked Up By Smaller Local Stations NYTIMES