How the NY Times’ Cascade Tracks News Items on Twitter. The video above shows how it all works. MASHABLE

China’s State Media Policy Shifts as Photo of Jet is Published. NYTIMES

TV Advertising Momentum Continues, Film Sales May Show A Weak Quarter. THR

AOL’s Hyperlocal News Sites Seeking 8,000 New Bloggers. FORBES

As Newspaper Sales Continue to Decline, the McClatchy Company Considers Going the Way of the Digital Subscription. NYTIMES

As Many Expected, Netflix is Going Full Steam Ahead With Original Programming THR

Using Social Media to Report News? Storify, a new site, aims to help journalists sift through information across social media, a major source of hot news. NYTIMES

A New Nielsen Report Shows Old and New Media Site Use Converging, Mobile Video is Up. Of note among the findings in Nielsen’s Latest Audience Trends Release is an overlap between visits to network/broadcast media sites and social media/blogs. NIELSENWIRE

Photo: Takoma Bibelot

Broadcasters Don’t Want to Give Up Spectrum. As the FCC puts pressure on broadcasters to free up spectrum for sale to and use by wireless broadband providers, broadcasters are pushing back. NYTIMES Meanwhile, new surveys continue to reveal that people aren’t yet ready to ‘cut their cords’, affirming that formats like Google and Apple TV have not yet made the grade with television lovers in the US.

Netflix – The Largest Entertainment Subscription Company in the US’? THR

Byliner., a New Internet Publication, Aims to Create a Home for Long-Form Journalists Online NIEMANLAB

The New York Times Adds 100 Thousand Paid Digital Subscribers CUTLINE

Canada’s New News Network is Not the ‘Fox News of  the North’ Expected by Many HOLLYWOOD REPORTER

The Nieman Lab Looks at the ‘Newsonomics’ of a Recent, Major Investigative Journalism Story on California Schools’ Safety Issues NIEMANLAB

As the All-Out War on Content Farms Continues, Demand Media Reasserts its Claims of Quality Content. In March we wrote about the common assumption by many media critics that content like that on ehow.com was somehow degrading the quality of the overall media sphere, comparing the rise of Demand Media to the fall of quality papers like the New York Times. Google has since this time ‘tweaked’ its algorithm to eliminate search results that include low-quality content, and Demand claims that the effects of this change have not had the devastating effect to its website traffic that were originally expected by critics of the company’s business practices. Most web content creators can tell you that no matter the content, to a certain extent, you have to ‘be a slave to the algorithm’ by using the right language to remain relevant to Google’s algorithm. While this remains a threat to writers’ abilities to maintain a quality writing style and honest voice, as some publications move to subscription-supported models, the idea of writing for an algorithm may become less relevant.

What Does Premium Video On Demand Mean for the Future of Television and Movies? The Hollywood Reporter is looking at Direct TV’s upcoming launch HOLLYWOOD REPORTER

Study Finds That One Third of US Households May Opt-Out of Cable TV BROADCAST.COM