Online Movie Streaming is Becoming More Competitive. In a move that mirrors Youtube’s addition of 3,000 movies to its rental catalog, Google is adding a movie rental service, coming soon to a tablet and phone near you. LATIMES

PBS Garners More Daytime Emmy Award Nominations Than Any Other Network HOLLYWOOD REPORTER

The Times (U.K.) Now Has 25,000 Daily iPad Readers. PAIDCONTENT

Youtube Takes Another Step Forward in the Streaming Movie Arena. The site, which still boasts at least 3 times as many visitors as any of its competitors, has secured a deal to stream a total of 6,000 titles, up from 3,000 previously. HOLLYWOOD REPORTER

Columbia University’s Graduate School of Journalism Releases Recommendations to Journalists, News Organizations. CJR

Are Newspapers Being Overly Optimistic About Potential Revenue From Tablet-Based Apps? INDEPENDENT

In Its Current Form, The Internet Do-Not-Track Policy Would Put the Choice in Consumers’ Hands. In recent months marketers have been concerned about the potential negative economic effects of do-not-track mechanisms, in particular the limiting effect that such mechanisms would have on their abilities to market effectively online. By mandating that consumers be given the option to opt-out of being tracked by marketers, policy makers are offering a democratic approach to the issue. LATIMES

A Look at AOL’s CEO, Tim Armstrong’s, Efforts to Redevelop The Company’s Web Presence NYTIMES

In the U.K., Journalists May Not Be Able to Tweet Without Regulatory Oversight. The U.K.’s Press Complaints Commission’s regulations, which apply to newspapers will be carried over to journalists’ twitter feeds. PAIDCONTENT

The Project for Excellence in Journalism Offers an Up-To-Date Review of How People Are Finding Their News Online. Google ‘remains the primary entry point’, and trends imply that for most sites, users visit only a few times per month. The review can be found on the PEJ site: PEJ

The Philosophy of Interactive Advertising Takes a Leap. Facebook will now offer users credits toward free items in exchange for watching ads. AD AGE

MTV’s Chairman and CEO, Judy McGrath, Has Left After 30 Years. HOLLYWOOD REPORTER

The Columbia Journalism Review Looks at How Al Jazeera’s Launch in 1996 Irreversibly Changed the Arab Media Sphere. CJR

How is News Corp.’s ‘The Daily’ Tablet Newspaper Faring? News Corp. says it is too early in the game to make any judgments. With 10 million lost on the publication in the last quarter, many in the newspaper publishing industry can use its success or failure as a barometer for the future of newspapers on tablets. AD AGE

Court Ruling States That I.P. Addresses Do Not Correlate With Identification. As media majors continue to seek a solution to copyright violation, a U.S. District Court confirmed that using i.p. addresses as ‘unique personal identification tools’ for infringers is not sufficient. ZDNET

Nielsen Reduces Number of U.S. Television Homes to 114.7 Million. NIELSENWIRE

Online Video, Often Maligned for Being Less Effective, is Now Getting Better Ratings From Media Buyers. A recent poll indicates that 66% of buyers find online video as effective as TV. TUBEFILTER

102 Journalists Killed Worldwide in 2010 ASSOCIATED PRESS

A New Firm, Righthaven, is Seeking Copyright Violations on the Web, and Damages. In the messy battle for copyright protection in the digital age, Righthaven is taking an aggressive approach to protecting copyright. NYTIMES

Comcast is Adding 200 Million to NBC’s Primetime Programming Budget. VARIETY

AOL Profit Declines 86% in First Quarter. Will AOL’s approach to establishing itself as a leading online portal, in part signaled by its acquisition of the Huffington Post, pay off going forward? HOLLYWOOD REPORTER

The Conservative Party of Canada’s Efforts to ‘Leak’ a Photo of Liberal Party Leader, Michael Ignatieff, Backfires. Following the photo’s release, it was revealed that the man in the photograph was in fact not Ignatieff. NYTIMES

Apple’s iPad Subscription Policies Shifting Sooner Than Anticipated. WSJ

The Number of Homes in the U.S. With TV Sets is Decreasing NYTIMES

DVD Sales Dropped During the First Three Months of 2011 VARIETY

Media Watchdog Free Press Says Comcast’s Efforts for New Local News Coverage are ‘Half-Baked’ as NBC is Set to Launch 3 New Local News Channels LATIMES

The Increased Convenience of On-Demand Viewing Could Threaten More Than Television Ad Dollars. More people are watching their favorite television programming on demand than ever – with a 35% increase in 2010. NYTIMES

Twitter Surpasses the Speed of News Networks to Deliver News of Bin Laden’s Death, Triggered by a Twitter Post From the White House’s Communications Director. PEJ

Just How Many Tuned in For the Royal Wedding? Paid Content’s report on the topic, which combines everything from pageviews to postings, shows just how difficult media measurement has become. PAIDCONTENT

Youtube Continues its Push Into Original Content Production LATIMES

HBO Go is Now Streaming on a Variety of New Platforms. An important move for the Time Warner unit at a time when the online streaming video space is proving a hotspot for many. ENGADGET

The UK’s Guardian Newspaper Has Shut Down a Number of Local News Sites Launched in 2010. This mirrors one of the news media myths outlined by Tom Rosenstiel, director of the Project for Excellence in Journalism – that hyperlocal is the future for news. Paidcontent notes that the for the Guardian, these local sites were ‘unsustainable’. PAIDCONTENT

The Federal Government Has Proposed New Guidelines For Marketing Fast Food to Children NYTIMES

AOL News’ Original Content Coming to an End as it is Merged With the Huffington Post. All content will be produced by the Huffington Post. AD WEEK

Viacom’s Second Quarter Earnings Are Up By 54%. ASSOCIATED PRESS Despite a drop in revenue, results from legacy media companies across the board are proof that TV is still very much the place to be for advertisers. In 2010, advertisers spent 69 Billion on TV advertising, the largest amount for any medium.

Is DirecTV Moving Into the Online Space? According to a report from the L.A. Times, the satellite TV company is considering offering on-demand services to its subscribers. LATIMES

The Project for Excellence in Journalism Looks at How Trump’s Birth Certificate Demands, Which Generated a High Level of Media Coverage, Jumpstart the 2012 Race PEJ